Rockwell Launches Revamped Corporate Web Site.

LOS ANGELES--(BUSINESS WIRE)--May 10, 1999--

Siegel & Gale Redesign Offers New Internet Presence

and Global, User-Centric Relevance

In a significant move to communicate its new positioning and identity, Rockwell International Corporation (NYSE: ROK), a global electronic controls and communications company, has launched a major redesign of its corporate Web site www.rockwell.com. The new site offers externing and communications at Rockwell Corporation. "It gives our external audience a greater understanding of Rockwell's value to customers. We believe that we can leverage the campaign by giving it new life on the Internet."

"Siegel nd articulating Rockwell's distinct business units and offering relevant, user-centric Web content."

With customers in more than 80 countries, Rockwell is a powerful global brand, noted Hunter Ochs, a vice president at Siegel & Gale e serious about doing it right," said Ochs. "Cr on all areas of the site and more intuitive nade:

- Success Stories is a compelling story gallery of many of

Rockwell's prestigious clients, including Nabisco's Oreo cookie,

FedEx, BMW, Daimler Chrysler and Continental Airlines. Featuring

the tagline, "You succeed. We succeed," the story gallery

illustrates the smart, innovative solutions that Rockwell has

successfully offered a wide range of multi-national companies.

- Direct links from the homepage to Web pages for each of

Rockwell's three business units provides quick and easy access to

comprehensive information about Rockwell Automation (industrial

automation products and systems), Rockwell Collins (aircraft

electronic systems), Electronic Commerce (call center

technology), and Rockwell's Science Center (research and

development).

- Worldwide Link provides a global perspective of Rockwell's

operations. By way of customized HTML technology, this section

allows visitors to read about Rockwell's businesses in a variety

of languages, including German, Spanish, Portuguese, Italian,

French, Japanese, Korean and Chinese. A convenient, international

map allows visitors to click-on the country of interest and view

information in a personal language.

- A newly-designed Financials section explains Rockwell's growth

and performance strategy and provides easy access to stock

quotes, financial releases and documents. The section also offers

an e-mail subscription service designed to notify users about

Rockwell news and SEC filing updates. In addition, Rockwell's

annual report can be accessed like a self-contained application

via a separate browser window. Rather than merely posting the

text from the printed annual report as long pages that require

tedious scrolling, are cumbersome to read and difficult to

navigate, Siegel & Gale Interactive redesigned the report for the

screen by restructuring the content, converting graphics

appropriately and adding a custom navigation scheme.

- The Careers section uses fun and interesting visuals to encourage

job seekers to consider Rockwell and provides the following

links: Job Search (allows users to search for open jobs that

match their desired location, function and job title), College

Opportunities (describes opportunities for college students

looking to gain experience at Rockwell's business units). The

newly-designed interface allows job seekers to have access to all

four of Rockwell's business units from the beginning of their

search.

- The site's News section offers timely company information through

direct links to news releases and media coverage of Rockwell.

Rockwell is a $7 billion electronic controls and communications company with global leadership positions in industrial automation, avionics and communications, and electronic commerce. The company employs approximately 40,000 people serving customers in more than 80 countries.

Founded in 1969, Siegel & Gale is a global leader in strategic brand-building, c with offices in Los Angeles and London and affiliates in Latin America and Asia, Siegel & Gale provides an egelgale.com.